Welcome to Create Content that Sells
This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn.
Read time: 3 minutes
Your LinkedIn profile isn't a resume anymore. It's now a day and night sales page for your coaching business.
A landing page designed and optimized to turn viewers into clients.
The 3 LinkedIn profile settings.
1. Your custom LinkedIn URL
This is absolutely necessary, if you don't have one that's customized, people won't find you easily. Especially if you've got a difficult name. It also plays a part in perception because if people check out your profile and your URL has all sorts of numbers and weird texts. It will throw them off.
Change it here: Public profile & URL Settings ➡ Edit your custom URL ➡ Change the name and make it clean and concise
Your profile's public visibility
This is the simplest one to understand. If you're private and don't want anyone viewing your profile, and eventually becoming a client. Then don't turn the visibility on. So please turn it on.
Change it here: Public profile & URL Settings ➡ Edit visibility ➡ Your profile's public visibility ➡ ON
Set follow as primary
This is important to have a follow button on your profile, this allows your audience to be kept up to date with your content and updates via the LinkedIn feed. If this is not turned on then they can only ‘connect’ with you.
Change it here: Settings and privacy ➡ Visibility ➡ Followers ➡ Make follow primary
These edits are not popular but they are necessary and kinda underrated. Now let's get into the other major edits to make your profile stand out too attract clients.
You're welcome to make edits as you read this newsletter.
2. The Profile Audit ( LinkedIn OS)
Your LinkedIn profile is a day & night sales page. Treat it like a landing page:
Clear positioning (What is your niché?)
Specific outcome (Who do you help and how?)
Clear offer (What is the service and how do you carry it out)
Be specific
So, your headline & about section must show results and what your area of expertise is:
Bad headline: “Content strategist helping coaches scale”
Good headline: “We create organic LinkedIn content for life coaches to build an audience and acquire clients” extra CTA is important
Reinforce the messaging in the banner. Make a strong enticing claim that you know you can deliver for your clients.
Make the color scheme match as well.
I use Red; Black; Dark Blue
The about section
I'm not to strict on how the about section should look but make it worth their time to read. You don't have a plethora of ways to build trust and this happens to be one of them so make it count.
3. A Quick-win to implement!
Add a CTA to your about section, your headline and banner. Make sure it's to something free, has a ton of value and feels premium.
Do something that is result driven every week and include it in your About section
Rewrite your headline to clearly state what you do
Make these simple tweaks, and your profile will attract a lot more attention and eventually clients.
Next, check out the recent email course I've just finished. Free of charge. It will help save you a lot of time getting clients and creating content on LinkedIn
See you soon,
Aphiwe