This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content and personal-branding on LinkedIn.

Read time: 9 minutes

2026 is on the horizon and a lot of people on LinkedIn will be sharing their extravagant goals and aspirations but only a few will see their goals come into fruition.

Not because they're undeserving of the goals they set, but because of the narrow-mindedness that hurts a lot of coaches and founders on LinkedIn.

See…I've been working with founders and coaches for half a decade now, helping them build a profitable personal-brand and coaching business. I know what works and what doesn't:

The first mistake being their perception of LinkedIn.

LinkedIn is a funnel platform.

It's how we get people in-and-out of the platform.

If LinkedIn doesn't work for you as a coach or founder, even if you have an offer, posting content consistently or doing a bit of promotion here and there.

You've misunderstood the platform.

Your content is just a part of the workflow/system that puts you infront of people and makes them trust you. Your workflow should include:

Don’t be the coach/founder who just posts and prays, but is stubborn enough not to accept or ask for help.

The problem is, most people don't know what a funnel is and how it works.

So let's create your workflow from scratch:

1.1. Profile picture

1.2. LinkedIn Banner

1.3. Headline Formula

1.4. Types of headlines

1.5 About Section

Use this blank template for your LinkedIn. Fill in the important information about who you are and what you do.

I help **[ideal clients]** build a **[type of brand/result]** with **[platform] content** that **[key outcome]**, builds **[trust/authority metric]**, and doesn’t sound like **[common industry problem]**.

So far, I’ve worked **1:1 with [number]+ clients** in the **[industry/niche]** space — helping them build their **[content / brand / offer / newsletter]** from scratch.

I’m also building my own **[brand/business]** on **[platform]**, and I share everything I learn along the way.

No fluff. No sugarcoating.

Just **[systems/frameworks]** that have helped me and my clients **[specific results]**.

What I do isn’t magic.

It’s **battle-tested** — for myself and my clients — because I don’t hold back.

I’ve tested it, and I’ll show you exactly:

→ What to do

→ How to do XYZ

→ How to turn X-problem into Y-solution

→ And what not to waste your time on

We work together.

A **[DFY / DWY / coaching] system** that gives you **[support type]**, real strategy, and collaboration built around **your goals** — with clear execution and clear results.

**Here’s how we can work together:**

1. **[Primary Offer Name]** – We handle **[core services delivered]**

2. **[Free Resource / Newsletter]** – **[What they get + frequency]**

3. **[Free Content Channels]** – **[Platforms you post on]**

**Book a call here → [link]**

Commercial inquiries / collaborations: **[email]**

Just copy and paste this about section to ChatGPT.

LinkedIn has changed it's algorithm this year, which left a lot of people in frustration because their content wasn't getting the attention it deserved.

With recent reports saying, “LinkedIn are selling their adspace revenue to YouTube” and whether that's true or not, I've been testing out a few things just to see what's working and what's not working.

With storytelling content performing the best.

The coach who talks about her "failures" gets 10x more likes than when she talks about her “5 steps of gratitude”

(That's what we call the "audience capture")

The posts about empathy, gratitude and forgiveness often get ignored and then the posts about "firing her client" do exceptionally well.

That's the type of content people want to see on LinkedIn.

But the issue remains: How personal do we want to get?

That's a question for you, I'm just here to tell you why your content isn’t performing well.

It's the ugly truth about LinkedIn engagement in 2025/26:

Which will leave you in a position whereby:

The solution is simple:

Structure your content to educate, promote but always storytelling.

Here's how I structure it:

But always a share a story in each post.

You can use the NEW LinkedIn Playbook for Growth which includes a custom content plan for your weekly content in 2026:

On top of that:

You need to start a YouTube channel in 2026, to nurture, build trust and credibility faster than with just LinkedIn content.

You can also make money from YouTube directly once you get to 500-1000 subscribers and averaging 4000 hours of watch time.

We've reached the end.