The Power of Micro Commitments

Welcome to Create Content that Sells

This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn.

Read time: 3 minutes

This strategy got me R3,000 in monthly retainers per client. So feel free to steal it and use it to acquire clients on LinkedIn.

One thing I pride myself on is “honesty” and I have no intention of selling a lie. I'm not here to tell you I get 500 leads a week from one funnel or strategy, every other week because I've never done that.

So here's the strategy!

1. The power of Micro-Commitments

So what is a micro-commitment? A micro-commitment is a simple strategy used by service providers and experts to build trust and relationships through permission-based help.

So instead of being pitched, solicited or sold something you didn't ask for - experts who understand this strategy, approach you with the genuine intention of wanting to be your friend.

They befriend you, take genuine interest in what you do and if they see a problem you're struggling with, they ask for permission to help you.

When the time is right and if your problem persists, then they can be direct and offer their help (service) but the intention of this strategy is to build trust and a good relationship with the prospect

So how can you create a micro-commitment strategy for yourself?

_{2. How to create a Micro-commitment strategy}

You need a quiz:

You can create one on typeform.com

Here's the quiz I created for myself: LinkedIn OS Quiz

This quiz helps me better understand the client and their problem
This quiz allows me to share relevant information
This quiz helps me adjust my messaging

Be specific on the questions you want to ask the potential client.

I use the information shared with me to create a free LinkedIn report for the client who completed the quiz, which details how to fix their problem.

I also use the information to adjust how I communicate with them and how I move them up the funnel. You can use this priceless information to do so many things.

3. Extra Information

Make sure that the quiz works. Test it out!

You can check the latest YouTube video which goes over this newsletter in detail.

Last thing. Please don't waste your time sending your quiz to people who aren't your ideal client, are somewhat inactive on LinkedIn or a tire kickers.

You should expect them to complete this quiz in less than 5 minutes. Don't bother with people who take more than a week.

I wish this newsletter was longer but that's if for this week!

See you soon,

Aphiwe