Welcome to Creating Content that Sells.
Exclusive newsletter where I showcase my personal systems to help you create better content, make more money, and save 30+ hours a week on LinkedIn.
Today's agenda:
How to get consistent high-quality leads on LinkedIn
The importance of organic content when it comes to lead generation
Extra value
Everyone (and I mean service providers) is getting outbound DM's on LinkedIn wrong…
They're either:
Forcing the issue in the DM's by sending unsolicited pitches about what they offer.
Or being too passive and giving the prospects enough time too friendzone them.
Both work in specific contexts.
Which include running a business or company which employs more than 50 people or the other where you're really trying your best not to be rejected.
Today, I want to show you the exact LinkedIn OS system I use to generate leads, build relationships for opportunities and turn dead leads into high-ticket clients with no shame or guilt for selling.
So please, take notes or a screenshot. Make it your home screen if you have too. This is quite important.
Here We Go.
Why Most Cold DMs Fail or Struggle?
Before creating the LinkedIn OS system I use today, I did it all and I felt dirty when I'd check back the next day and my message was ignored.
I:
Sent super detailed pitches about what I offer and how I could help them.
Was following up with people you could tell weren't interested.
I was frustrated, hoping someone would ask what I do
I was hopeless. I was watching over a 1000 videos on Lead generation on LinkedIn, and most of the videos didn't have much of a difference in them. It was just different ways of pattern interrupting (different ways of getting someone's attention)
Until I realized, people aren't actually against DM's. They're against being pigeon-holed, being made to feel like they have a responsibility to say yes, and even worse, being coddled up and made too feel special - to eventually be sold or pitched something.
So, if you're pitching to strangers without:
Being human and honest
Relevance to what they do
Clear positioning
You will be left on read.
So, I built a lead generation system that doesn't focus on selling (in the first message) but rather getting a response to the first message and then building a relationship where they can trust you with asking for advice or help
My LinkedIn OS Outreach System
I call it: The doctor's orders strategy
Here is the full breakdown:
1.Profile Positioning
You need a profile that looks the part. You don’t want to pitch your services and your profile picture looks like it's seen better days or even worse, you have an open-to-work banner on it. It looks weird and desperate.
Your profile must do/have 3 things:
Speak to one clear audience/ideal client
Offer one transformation or service
Branding that looks premium
Your ideal client is 90% likely to view your profile after you send that cold message. Don't let them be turned off. If it's not optimized, then none of what I'm sharing matters.
2.Filter Connections
I wish I learnt this earlier.
I don't just connect with anyone anymore.
For one of two reasons:
It suppresses my content too recent connections and if they're inactive, it will harm my engagements
I don't want to connect with people I can't help, it benefits no one. My content is useless to them as well.
So if you're connecting with your ideal clients, use this prompt in the LinkedIn search bar:
“Their role” and “I help”
Example: “Life coach” and “I help”
Then filter down to 1st and 2nd degree connections, location, language and so on. I connect with 200+ life coaches a week.
3.The Type of DM that get's Read!
In this step, I have no interest in what I do and sell, I don't pitch in the first message. I focus on something that unites us both (me and the ideal client)
Example:
Hi [Name], thanks for connecting
I always appreciate the opportunity to connect and build fruitful relationships with great people on this platform
Best,
[Your Name]
(P.S. I see you help people (mention something relevant), how are things on that end? :)
This message template has a 40% response rate. One of the best!
It also saves time on unnecessary messages like, “Noticed you help [audience] with [service] how are things there? Clients have clocked these tactics now.
Be real. honest and concise.
4.Move to Doctor-Mode
This step is crucial. It decides whether or not you get the client or not.
The goal isn’t to sell. It's to understand.
Don't force the conversation down this path, let it happen naturally. Ask questions that open the conversation further but don't give an inclination that you're going to sell something.
Ask entry-level questions like:
“Saw your post about [topic]—curious how that’s going?”
“Noticed you help [audience] with [service]. Ever had clients struggle with [common challenge]?”
“You’re doing some good work in [space]. Mind if I ask what’s working best for lead gen right now?”
People want to talk about their problems. But only when you stop treating them like a lead, and start treating them like a friend or their personal doctor.
5.Permission-Based Entry
If the pain is there, you must pivot. But get permission first:
Example: “Would it be helpful if I showed you the system I use to [insert result you deliver]?”
If they say yes, then you can send them your booking page or a loom showing how to fix the problem exactly.
Simple enough? That's about it for today
