This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn.

Read time: 3 minutes

Things we're going to cover:

You'll get access to the YouTube video at the end of this newsletter post.

I produced a lot of content in the past but I was never intentional about how I did it and what results I wanted from each piece of content, except the usual, “I want clients”.

I restructured everything. The first thing I do at the end of each week is schedule my LinkedIn content which is about 5-6 posts a week. Sunday evening that's what I'm doing.

Then on Monday, later in the morning - I record a long-form video which addresses the topic of the week which will also be covered in the LinkedIn content for the week. This week was about the changes in LinkedIn's policy

I don't spend much time on the video. I just create a thumbnail on Adobe or Canva and just upload the video as is. I'm not a video editor and I don't know how to create cinematics and stop-scroll hooks for videos (so I won't start something I won't keep up in the following week)

I upload the video the same hour.

The goal is to nurture of course. Getting the audience ready for the week's content, especially if it's a complex strategy I want to teach.

I clip up the video and use opusclip.com to create short-form videos which are good for YouTube shorts, Instagram reels and Tiktok.

Sometimes if I'm not happy with the quality of what I'm saying, I won't upload the clips and waste people's time.

Let that be some friendly advice: if it's not of quality, don't bother.

I post about 5 times a week on LinkedIn.

This is what my weekly content calendar looks like:

The schedule can change here and there. The week can bring up things which stop me from posting on other platforms.

The content I share on Monday and Tuesday, are both educational posts but if the topics are too complicated or complex, I use the short-form clips from the video I created at the start of the week.

I can also promote the YouTube video via this newsletter (which currently has 51 active readers)

I'm not a fan of writing newsletters as emails. I don't read my own emails unless if it's something important. So I don't think anyone would bother too as well.

Every Thursday, I write a newsletter but this one is coming out late because I was dealing with some family responsibilities.

So in recap, the goal of these newsletter(s) is to show the following:

This content system isn't that complicated.

This last step is simple. To send your new audience to one place.

For example, I send everyone who's read a bit of my content, viewed my videos or listened to my podcast on Spotify to my LinkedIn profile. Where I can either pitch my services, update you on our upcoming community platform or share free templates.

You don't have to spend money to start a community, you could send your audience to:

I prefer a community platform where you can just post a bunch of free templates, guides, links and even allow members to network and support one another on LinkedIn.

I'm planning on starting a community platform where we can get together and share ideas, network and support one another (instead of just reading this and calling it a day)

Let me know in the comments if you'd be open to joining us.

I will be looking at platforms over the weekend (cause I don't have a social life)

See you in the next one ✌️

Aphiwe