This is your go-to newsletter where I showcase the systems and strategies I use to monetize a 1-person online business through organic content on LinkedIn. This newsletter is intended to help life coaches, founders and creators create better content, make more money and save 30+ hours a week.

Read time: 7 minutes

Alright, let's get into it! How does one build a newsletter in 2026 to build an audience and make money.

It's simple. Create a newsletter.

Now I must stress, I'm not a fan of the in-house newsletter on LinkedIn (although I was using it in the past and did manage to build an audience of 420+ subscribers which include famous marketing experts like Sabri Suby and so on.

The reason being: The in-house newsletter is fine but the premise of building an audience, is to take people off the platform. Not to keep them on the platform.

So it's important to build a 3rd party newsletter on a platform like;

Make sure that the newsletter works, all the features are responsive and people can actually subscribe to the newsletter. You don’t get a second chance to impress someone with your content!

Once that is done, we can now focus on onboarding our newsletter viewers into subscribers, and later customers or clients. Depending on what you want to sell down the line.

Whether it's a product or service.

The 6-steps to onboard clients with your newsletter:

This is a simple process of setting up your newsletter.

The emphasis is on building enough value to match what your prospects signed up for. This is done by the content you post on the newsletter and gradually getting them to sign up. Nothing complicated.

Simple - Just set up your newsletter. create at least 3 newsletter editions/posts. Then get them to sign up.

Now that you've captured your prospect's email, you should now onboard them. Include a welcome email for each subscriber. Make them feel special! Don't be lazy (also include something free/paid that's valuable)

Which includes:

This is to show your appreciation and achieve the desired outcome with your offer by building trust and credibility. Your offer should come 4-6 emails after sending a welcome email.

This is the part where you've now onboarded your prospects into your email list. Now it's about converting them into paying clients, this done by being a bit direct to drive sales for your business.

This is after sending the 4-6 emails of free but direct value that showcase your expertise but also markets your low-ticket and high-ticket offer.

I won't go into detail how this step looks like cause it will be complicated and we've also got quite a bit to get through.

The goal is to keep your customers and remind them of the value your product brings. This will lead to recurring revenue.

Because the next step is about turning your content into recurring revenue.

Make sure to never miss a step cause it won't make sense if you do.

This email sequence comes after getting your customers to buy your low-ticket/high-ticket offer, now it's time to leverage recurring revenue in this step. This is where you can remind your current customers to upgrade and save on your annual plan.

So for example: if your service is $1,000 × 12 months = $12,000

You could offer a discount for your annual plan. Which allows you to make more money on the backend!

This is helpful for keeping those income streams above the red line. Also very helpful to keep customers longer and make onboarding easy.

Which also works with the last step.

Don't be afraid to ask customers and clients their likeliness to recommend your products and services.

Asking the following question:

"How likely are you to recommend this to a friend or others?"

Then improve from there.

Create a separate email list for those who voted an 8 and above, and ask for testimonials and a referral link

You can further add to the offer and sell it or just keep as is.

I know this can be overwhelming but take it a step at a time and you'll get to where you need to be.

We've reached the end!

Simple enough?

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Aphiwe